Bringing new audiences to classical music
Classic FM launched its ground-breaking partnership with our Orchestra in 2001. The tie-up was the first of its kind for the UK’s biggest classical music brand, and established the Royal Liverpool Philharmonic Orchestra as Classic FM’s Orchestra in the North West of England.
The partnership is borne out of a mutual desire to build new audiences for classical music. It is brought to life on-air, online, and in the pages of Classic FM Magazine, on stage at Liverpool Philharmonic Hall through the Classic FM branded concert series, with accessible repertoire reflecting the station’s play list. The Orchestra is regularly chosen to perform at Classic FM’s two Royal Albert Hall concerts each year.
We’re proud of our partnership with Classic FM which continues to make a very real contribution in helping us to build new audiences in Liverpool. Their support has gone hand-in-hand with a genuine interest in the cultural life of our city which they share with their millions of listeners across the UK.